Controversial Issues and the Media

Take advantage of your media relations office to deal with sticky issues, advises Ellen Frank.

Quick Tip - 2 minutes 26 seconds

Incentive-based After-school Programming

Margaret Beale Spencer shares her experience with a monetary-based incentive program.

Quick Tip - 2 minutes 35 seconds

Know Your Audience

Different approaches are required when speaking to policymakers and journalists, states Laurence Steinberg.

Quick Tip - 1 minute 50 seconds

Knowing How Interviewers Think

Ellen Frank learned how to talk to media by being on the other side of the camera.

Quick Tip - 3 minutes 37 seconds

Preventing Media Embellishment

Consider your statements carefully before you speak to media, suggests Laurence Steinberg.

Quick Tip - 1 minute 31 seconds

Tips for Communicating with the Media

Laurence Steinberg shares some advice for communicating with the media about your research.

Q&A

Understanding What's Involved in a Press Release

Bonnie Zima chats about what to expect when dealing with the media.

Quick Tip - 2 minutes 7 seconds

Featured Q&A
Tips for Communicating with the Media
Laurence Steinberg shares some advice for communicating with the media about your research. Read More »

Featured Quick Tip
Understanding What's Involved in a Press Release
Bonnie Zima chats about what to expect when dealing with the media. Read More »