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 | Incentive-based After-school Programming Margaret Beale Spencer shares her experience with a monetary-based incentive program. Quick Tip - 2 minutes 35 seconds |
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| Different approaches are required when speaking to policymakers and journalists, states Laurence Steinberg. Quick Tip - 1 minute 50 seconds |
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| Preventing Media Embellishment Consider your statements carefully before you speak to media, suggests Laurence Steinberg. Quick Tip - 1 minute 31 seconds |
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| Understanding What's Involved in a Press Release Bonnie Zima chats about what to expect when dealing with the media. Quick Tip - 2 minutes 7 seconds |
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| Controversial Issues and the Media Take advantage of your media relations office to deal with sticky issues, advises Ellen Frank. Quick Tip - 2 minutes 26 seconds |
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 | Tips for Communicating with the Media Laurence Steinberg shares some advice for communicating with the media about your research. Q&A |
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| Knowing How Interviewers Think Ellen Frank learned how to talk to media by being on the other side of the camera. Quick Tip - 3 minutes 37 seconds |